Post by Deleted on Oct 5, 2023 20:40:27 GMT -5
Breakfast Cereal Faces Dark Days Ahead
Cereal is on a steady decline in popularity, and there are multiple reasons for the downturn.
Breakfast may or may not be the most important meal of the day, depending on who you ask. One thing that’s clear, though, is that our breakfast habits are changing in the modern era—and the shift might spell doom for dry cereal, once a staple of the American breakfast table.
The Wall Street Journal reports that sales of breakfast cereal have been falling for quite some time. Although the category actually experienced an uptick in popularity during the pandemic, it was a spike that didn’t last: As the world shifts away from the pandemic-induced lifestyle of never leaving the house, people are opting for more on-the-go breakfast foods such as granola bars, protein shakes, or even fast food breakfast sandwiches. This might be why you’re seeing Kellogg’s just-add-water cereal popping up at convenience stores, positioning itself as a similarly portable option.
thetakeout.com/breakfast-cereal-sales-decline-less-popular-brands-wsj-1850888257
Cereal is on a steady decline in popularity, and there are multiple reasons for the downturn.
Breakfast may or may not be the most important meal of the day, depending on who you ask. One thing that’s clear, though, is that our breakfast habits are changing in the modern era—and the shift might spell doom for dry cereal, once a staple of the American breakfast table.
The Wall Street Journal reports that sales of breakfast cereal have been falling for quite some time. Although the category actually experienced an uptick in popularity during the pandemic, it was a spike that didn’t last: As the world shifts away from the pandemic-induced lifestyle of never leaving the house, people are opting for more on-the-go breakfast foods such as granola bars, protein shakes, or even fast food breakfast sandwiches. This might be why you’re seeing Kellogg’s just-add-water cereal popping up at convenience stores, positioning itself as a similarly portable option.
thetakeout.com/breakfast-cereal-sales-decline-less-popular-brands-wsj-1850888257
